Original article here
In Posnania Shopping Center, recently opened in October 2016, SQM Digital Signage installed a stellar ecosystem of multimedia devices and spectacular LED screens, including Europe’s largest elliptical transparent screen. The installation consists of interactive video walls and tablets. The content management system used is Scala, which LEDtronics uses as well to manage our content.
Posnania Center is one of the largest and most modern commercial buildings in East-central Europe. The most unique solution is an elliptical LED screen suspended in the Atrium with surface of almost 100 square meters and a transparency of 90%. It is the largest construction in Europe and the only one of an elliptical shape and clarity that allows student residences near Posnania Center to view the displayed content.
Check out this amazing engineering and creative feat in the video below!
Original article published 29 August 2016 here:
On August 16, 2016, the Westfield World Trade Center opened its doors to become the new, shiny and somewhat controversial retail beacon for Lower Manhattan. Like any American shopping plaza, it offers in-store experiences of popular brands like Apple, H&M and Sephora, but there are many crucial points separating this massive endeavor from your average consumer hub.
Certainly, part of that x-factor stems from the fact that downtown New York was forever changed on September 11, 2001. Another unique feature is the new center’s business model, which will generate revenue by offering category-exclusive partnerships for juggernaut brands including Pepsi Co., JPMorgan Chase & Co. and Ford Motor Company. However, it’s the trailblazing digital display network furnished by ANC (formerly ANC Sports Enterprises) that will turn heads and monopolize the attention of 100 million visitors expected to pass through Westfield’s 365,000 square feet of retail space each year.
Digital Signage Connection caught up with ANC’s Chief Technology Officer Mark Stross and Executive Vice President of Technology Solutions Chris Mascatello to discuss the ins and outs of their multi-year digital signage partnership, which already accounts for unprecedented image capabilities and one of the largest seamless LED canvases in the world.