Be prepared to be blown away by our latest Digital Wallscape in Damansara Perdana. The first of its kind in Malaysia, the illustrious and dynamic play of text and images on three different LED panels would surely grab and hold the attention of its viewers and passersby. Strategically located at the heart of the township, it attracts and mesmerizes with crisp and vibrant colours and engaging content for 19 hours nonstop daily.
Launching on 1 November 2016, this state of the art Digital Wallscape promises to bedazzle professionals, businessmen, creatives, white collars, shoppers and diners collectively in a prominent, high volume traffic area with its impressive 44′ x 29′ size.
Women’s Aid and Ocean Amplify the Violent Face of Abuse with the World’s First Visually Powered DOOH Campaign
Original article published on 5 March 2015 here:
The creative employs a unique use of facial recognition technology which allows the interactive billboards to recognise when people actively pay attention to an image of a bruised woman. Those who look at the billboard get feedback via a live video feed that runs along the bottom of the ad as a visual ticker-tape, registering an increasing number of viewers.
As more people take notice of the image of the women, her bruises slowly heal, demonstrating to passers-by that by actually taking notice they can help confront the signs of domestic violence by not turning a blind eye.